WordPress sidebar images

Options for side bars with images

image widget plugin
Authors: Shane & Peter, Inc.

Simple image widget that uses native WordPress upload thickbox to add image widgets to your site.

http://wordpress.org/extend/plugins/image-widget/

Display Different Sidebar for Each Post and Page for WordPress

Authors: wpbeginner.com

http://www.wpbeginner.com/wp-themes/display-different-sidebar-for-each-post-and-page-for-wordpress/

Customizing Your Sidebar

Authors: WordPress

http://codex.wordpress.org/Customizing_Your_Sidebar

Advertisements

Article – CSS layouts Fixed, Fluid & Elastic

Helpful article on all three layouts

“Articles on web development, accessibility, writing, business, graphics, and more. I even give a little of myself.”

http://green-beast.com/blog/?p=199

Yet again a great artical from smashingmagazine.com

http://www.smashingmagazine.com/2009/06/02/fixed-vs-fluid-vs-elastic-layout-whats-the-right-one-for-you/

How often should you update Blogs, News page, Twitter & eNewsletters

This is just a guide for business that use web marketing tools. Every situation and business is different. However this should help get your head around what your business might need. Keep in mind “quality not quantity”.


Blogs/News pages

  • Work out before you start why you want customers/clients/readers coming back to your site and how often. This will affect how often you update/write articles and what you will be writing about.
  • Are you doing this for SEO or to gain a relationship with your customers/clients/readers? This will affect what and how you write.
  • What kind of relationship do you want with customers/clients/readers. Do you want comments and responses to your news/blog? Will you respond to them? Or just information delivery.
  • Keep on message. Customers/clients/readers are coming to your site to read your news/blog for a reason.
  • Don’t alienate them by going off topic and write about your new kittens at home if your blog is all about organisation.
  • Keep in mind what you’re CURRENTLY trying to promote.
  • Don’t JUST write about yourself or your own company. Try and be informative and link to other information. Have something valuable to say. Remember you’re trying to add value to the reader
  • You should try and write once per working day (5 days a week) or at the least, once a week but keep some consistency by updating on the same day each week. Have a schedule (and keep to it), for example write about tips’ n tricks on Mondays and on Wednesdays write about new products and services.
  • Be reliable and consistent.
  • Polls can be a good way to find out what your customers/clients/readers want to read about and also give your customers/clients/readers a feeling of being involved.
  • A list of your latest news articles or blog post on your home page will encourage customers/clients/readers to look further into your site and read more.
  • Service your clients. Make sure you are giving them useful information.

Twitter

  • Work out what you want to use twitter for before you start. Do you want to gain more contacts in your field, gain a better relationship with your customers/clients/readers, get new customers/clients/readers, push customers/clients/readers to your website?
  • Is this news page/blog for SEO or to gain a relationship with your customers?
  • Also think about what kind of relationship you want. Do you want comments and responses? Will you respond to them? Will you retweet other tweets? Just be informative?
  • Who you are following can be as important as who is following you. Customers/clients/readers can see who you are following and may follow them also. Don’t just follow someone because they are following you.
  • Keep on message. Customers/clients/readers are following you for a reason. Don’t alienate them by going off topic and tweeting blow by blows of your day (it’s dull).
  • Don’t twitter too often. Give your customers/clients/readers a chance to respond and it also stops tweet conversations from getting confusing. This helps to build relationships.
  • Tweet with a link when you write a new news article or blog post.
  • Asking questions in you tweets starts relationships with your customers/clients/readers and can also give you an idea of what they want to read/know more about. This can give you ideas for new articles or blog posts.
  • Use a Twitter application like TweetDeck to keep track of your tweets and who you are following. There are even some applications where you can schedule tweet outputs and view when links are clicked on.
  • Service your clients. Make sure you are giving them useful information.

eNewsletters

  • Keep on message. Customers/clients/readers are receiving your eNewsletter for a reason. Don’t alienate them by going off topic.
  • Keep in mind what your are CURRENTLY trying to promote.
    An eNewsletter can be a summery of articles/post from your news page/blog for the month or season.
    Make sure to write an article/post for the day you send out the eNewsletter so that customers/clients/readers who already read your news/blog get something new.
  • Don’t send out eNewsletters too often. Customers/clients/readers can start to feel like it’s spam or they may already follow you on Twitter and not need updates too often.
  • Make sure your eNewsleter is a summary of articles on your website so that you can track what your customers/clients/readers are clicking on and reading.
  • Be reliable. Have a schedule (and keep to it), for example send out your eNewsletter on the first of every month or even the first Tuesday of every month.
  • Keep the same layout and features for each issue so that your brand remains consistent.
    Service your clients. Make sure you are giving them useful information, advice, promotion details, discounts etc.